Tuesday, October 09, 2007

wait, you mean I really am trapped in side the belly of a corporation...

Sometimes it astonishes me how long I can take to put two and two together. Lately, I have taken to riding the bus on the rare occasion that I have to go to campus, which is usually to teach my bizzarely scheduled 5:30 - 6:45pm composition class. Each time, two things inevitably catch my attention. The first of these happens when I'm at the stop and the bus comes into view. I become extremely agitated at the mural-sized ads that have suddenly appeared on its sides. The most common one is a Sprint ad for a deluxe package that includes cable, internet, and phone. To demonstrate this, the ad features giant, futuristically dressed people holding devices that relate to these services. I get especially ticked-off at the man aiming a remote control the size of a microwave in my direction. Every time I see this ad I'm reminded of how much I prefer the old Madison Metro colors which were pleasingly municipal and a constant reminder that the high taxes payed by Wisconsin residents, who are not myself, are going to a good cause - the cause of carting my state-dependent ass around town. The other annoyance occurs while on the bus. In past experience, I took great pleasure in gazing out the greasy windows onto the general freakiness that makes up the city of Madison. But lately, my vision has been rudely obscured by some strange sheet of metal mesh that now covers the whole window. In my absent-mindedness, I would begin to wonder what possible purpose this sheet of metal could serve. At first I thought, as is my habit, that its purpose must somehow be to benefit myself. So I began to think about how it is probably intended to better regulate the temperatures on the bus, which, depending on the season, can range between frigid and over-heated. I had these thoughts, not just once, but many times, until one day the upsetting truth, like one of our careful bus drivers, came to an abrupt stop within a hair's breadth of my face: these two separate observations, which in my mind were entirely separate phenomena, were one and the same. Yes, as I'm sure you've already guessed by now, the mesh is the medium for one messed-up marketing campaign. Not only has the Madison Metro system sullied our city with enormous in-your-face ads, but it has literally hindered my view of the city in the process. To even see the city, I now have to peer through the itty-bitty holes of a corporate promotion. As I write this, the metaphorical potential of this experience is beginning to set in. Anyway, irateness aside, it turns out that I'm so unsuspecting as a person in general, that this betrayal did not occur to me until just the other day, having ridden the bus under these worsened conditions for several weeks at least.

5 comments:

Tony Taylor said...

Not only to confuse you further, But riddle this. What if that wasnt a Sprint ad all together. What if its a ploy from a competitor, say Verizon. They putout an advertisment so repulsive that it drives customers away from company whose name is on the add to join Verizon. hehe

Anonymous said...

For many years, buses have been advertising sites for local radio stations (and the nonlebrities who grace the sides of buses). The only difference with the new buses is that the ads are bigger and feature larger more monopolistic companies (Charter, Sprint, etc). So really, you need to ask yourself, who's really being hurt here? And I'll tell you: it's Cindy and Melvin and the morning crew from WNXY. Where now are we going to see their faces and think, who the hell is that?

Gwen said...
This comment has been removed by the author.
Gwen said...

that was me. i commented to say that i, too, am offended and oppressed by the creepy remote control man. he makes the futuristic motif of the ad turn highly dystopic.
then i erased my own comment in a fit of spell-checking. whoops.

kevin said...

Yeah, it did occur to me that busses have always had ads. It's just that it wasn't till recently that they ceased to be tasteful in Madison. I also got so distracted by Mr. Remote that I mistook the ad for Sprint when it was really Charter.

Thank you, Tony. Now I know what to do if I ever become a wealthy playboy. I'll devote my life to anti-ad campaigns. Giant ads that feature memorable slogans like "Charter... more like farter" or "Sprint sucks." This last one would appear on a massive mural of Murphy Brown giving the finger.